Client: Villa Aroma
Where: Patos de Minas - Brazil
Where: Patos de Minas - Brazil
This project involved the complete branding development for Caramuru, a chic restaurant with a concept centered on the four natural elements: earth, water, fire, and air. The visual identity was crafted to reflect the harmony and elegance of these elements throughout the dining experience.
The scope of this project included hand-lettered logo design, patterns inspired by natural elements, and uniform design using sustainable materials to align with the restaurant’s concept. Additionally, I developed stationery,
menus, communication materials, and branded tote bags, ensuring the brand experience was cohesive across all touchpoints.
The final result delivered a sophisticated and nature-inspired identity that embodies the essence of Caramuru, combining
elegance with a deep connection to the natural elements that define the brand’s philosophy.
elegance with a deep connection to the natural elements that define the brand’s philosophy.
