Client: Super Union
Where: São Paulo - Brazil
Where: São Paulo - Brazil
This project involved the complete branding development for Equilíbrio, a premium pet food company, in collaboration with the international agency Superunion. The concept centered on performance, minimalism, and sophistication, reflecting the high-end nature of the product.
The scope of this project included the full brand identity, from packaging design to social media visuals, app interface, posters
for outdoor campaigns, and overall communication materials. Responsibilities encompassed concept development, typography exploration, photography direction, and crafting a visual language that emphasized the product’s performance and premium positioning. Specific attention was given to the choice of lighting, animal poses, and imagery to create a consistent and elevated brand experience.
for outdoor campaigns, and overall communication materials. Responsibilities encompassed concept development, typography exploration, photography direction, and crafting a visual language that emphasized the product’s performance and premium positioning. Specific attention was given to the choice of lighting, animal poses, and imagery to create a consistent and elevated brand experience.
The final result delivered a sophisticated and cohesive identity that resonates with pet owners seeking premium quality,
balancing elegance with performance, and reinforcing Equilibrio’s position as a luxury brand in the pet food market.
balancing elegance with performance, and reinforcing Equilibrio’s position as a luxury brand in the pet food market.
