Client: Carol Rache
Where: Brazil
Where: Brazil
This project involved the complete visual identity development for Acenda sua Luz, a personal brand created by Brazilian influencer Carol Rache. The concept focuses on inspiring people through lectures, mindfulness classes, and personal guidance, with the brand identity reflecting the idea of “lighting up your inner light.”
The scope of this project included the creation of the visual identity primarily for social media, from gradient color schemes representing illumination, to curated imagery, filters, and visual style guidelines. Additionally, I developed mini video intros for
the brand’s channel and ensured all visual elements consistently communicated the uplifting and inspiring nature of the project.
the brand’s channel and ensured all visual elements consistently communicated the uplifting and inspiring nature of the project.
