Client: Too Basic
Where: Brazil
Where: Brazil
This project involved the complete visual identity development for Too Basic, a clothing brand focused on timeless and comfortable pieces for everyday wear, offering collections for both men and women.
The project later expanded to include the sub-brand Too Basic Kids, designed specifically for children and featuring playful symbols reminiscent of building blocks or games, along with custom illustrations that reflect a fun and engaging universe.
The project later expanded to include the sub-brand Too Basic Kids, designed specifically for children and featuring playful symbols reminiscent of building blocks or games, along with custom illustrations that reflect a fun and engaging universe.
The scope of this project included the full brand identity, from logo design and color palette to patterns, illustrations,
communication materials, and social media visuals for Instagram. Responsibilities encompassed concept development, typography, visual language, and ensuring consistency across all brand touchpoints.
The final result delivered a cohesive and approachable identity that reflects the brand’s philosophy of comfort and timelessness, while the kids’ line introduces a playful and imaginative dimension, appealing to families and creating a distinctive presence in
the fashion market.
the fashion market.
