Client: Vale do Elefante
Where: Parque Nacional da Serra do Cipó - Brazil
Where: Parque Nacional da Serra do Cipó - Brazil
This project involved the complete branding development for Vale do Elefante, an agritourism destination nestled among the waterfalls and natural landscapes of Minas Gerais. The concept was inspired by a nearby mountain resembling an elephant,
which informed the creation of the brand’s visual identity and symbol.
which informed the creation of the brand’s visual identity and symbol.
The scope of this project included the full brand identity, from logo design and color palette inspired by the local Cerrado landscape, to stationery, communication materials for guests such as menus and welcome kits, and social media
visuals, entrance signage crafted from local wood, custom bottles, and food stickers. Responsibilities encompassed concept development, typography, and color selection, and ensuring a cohesive brand experience across all touchpoints.
The final result delivered a harmonious and nature-driven identity that reflects the unique setting of Vale do Elefante, creating
an inviting and memorable experience for guests while reinforcing the connection with the surrounding environment.
an inviting and memorable experience for guests while reinforcing the connection with the surrounding environment.
