Title: Sephora & Kiehl’s
Client: Sephora & Kiehl’s
Location: Dubai, UAE
Dimensions: 35 m²
Time to Complete: 7 days
Year Completed: 2024
Lead Artist
Client: Sephora & Kiehl’s
Location: Dubai, UAE
Dimensions: 35 m²
Time to Complete: 7 days
Year Completed: 2024
Lead Artist
Created for a collaborative brand activation in Dubai, this project transformed the event space through a fully customised visual environment developed across multiple formats and applications.
At the centre of the intervention was a custom-designed basketball court, where bold organic forms and vibrant colours established the visual identity of the entire experience. The project extended beyond the court itself, incorporating graphic design, spatial applications, custom furniture, a redesigned ping-pong table, wall posters, stickers, apparel, and live-painted caps created during the event.
Developed from concept through production and installation, the project involved the creation of all artwork, graphic applications, production files, technical coordination, and supervision of implementation, ensuring consistency across every element of the activation.
By integrating art and design into a single visual language, the intervention transformed the venue into an engaging environment where play, movement, and interaction became part of the experience.
